Nah... bacalah

Webmasters can benefit from the growing traffic of social bookmarking websites.

By David Leonhardt

Social bookmarking is a phenomenon that has caught on like wildfire, yet there are still many website owners who have no idea what it is, let alone how you can use it to increase your website leads, sales, subscribers and even your repeat visitors. Get ready to ride the next wave of Internet marketing.

Everyone knows that a bookmark is a piece of paper that marks a page so you can find it easily again. Most people know that a computer bookmark is a link on your computer that marks a web page so you can find it easily again.

A social bookmark is a link that marks a web page so you can find it easily again, but also so you can share it with others (that's why it's called "social", usually by posting it to one of several dozen social-bookmarking websites.

Social bookmarking is all the rage these days, with websites like Del.icio.us and Digg and Dzone and Reddit and Furl and, well dozens if not hundreds of others commanding a presence among the top traffic generators on the Internet. People like to bookmark their "finds" and they like to show off their "finds" to others. Hence bookmarking, hence social bookmarking.

Webmasters hoping to capture the attention of today's Internet user should heed the signs and recognize the phenomenal opportunity presented by social bookmarking. In a follow-up article, I will explain the "how-to"s, but here are five types of marketing advantages ofsocial bookmarking.

REPEAT VISITORS: Considering that many people do not buy/register/contact/take action on their first visit to your website, repeat visitors are a necessity (not to mention laser-targeted prospects!) You can get more repeat visitors to your website if they can find your website again. That means getting them to bookmark your website, either on their computer or on the social bookmarking site of their choice. The more bookmarking options you offer, the more visitors are likely to return. The easier you make it for them to bookmark your site, the more of them will. However, you really must have quality content, or nobody will want to bookmark your page.

VIRAL BOOKMARKING: When somebody bookmarks your website on their own computer, they share it with, well, themselves. It's a private thing. But when they bookmark a web page on a social bookmarking, it's more "social". Other people will see it. Other people might share it. Other people might even bookmark it. Websites like Del.icio.us, Ma.gnolia and SpicyPage are ideal for this. In fact, many of the biggest users of a social bookmark website are often users of several. However, you really must have quality content, or nobody will care that somebody else has bookmarked your page.

VIRAL LINKING: When somebody sees your link at a social bookmarking website, they might bookmark it...or they might add it to their own blog or portal or fan site. Suddenly one person's bookmark becomes several links to your website, presumably from reasonably well-targeted sources of traffic. However, you really must have quality content, or nobody will want to blog somebody else's bookmark.

SEO-FRIENDLY LINKS: Many of the social bookmarking websites offer no direct SEO value. The links might feature the NoFollow attribute. Or the mea robots tag might be set to NoFollow. Or your bookmarks might not show on unique URLs. Os the links might use a redirect script that search engine spiders don't follow. But there are some social bookmarking websites that offer SEO-friendly links.

SEO-FRIENDLY LINKS ELSEWHERE: Even if a link from a social bookmarking website is not SEO-friendly, don't underestimate its SEO potential. There is a whole industry growing just to game Digg and Del.icio.us, knowing that if a website's bookmark can stick on the home page for an hour or two, it will mean dozens or even hundreds of inbound links from reasonably relevant blogs and portals and fan sites. And this is natural linking, the kind that search engines love! However, you really must have quality content, or whose going to post a link to your website just because they found it bookmarked?

ABOUT THE WRITER:

David Leonhardt is an effective SEO writer and SEM consultant. Read the David Leonhardt SEO marketing blog, specifically the social bookmarking blog post that inspired this article.

Labels: Informasi, Teknologi, Tips

By David Leonhardt

Maggie knows how to find what she wants. She lets her fingers do the walking - not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website.

Google will show Maggie 534,000 resources on "bread baking". Unless she fails to find what she wants on the first page, or top 10 results, she will never find your website listed 124th in the results. (Actually, if she does not find what she wants in the top twenty or thirty results, she is likely to refine her search to "easy bread baking" or "home bread baking").

How do you get into the top 10 results so Maggie can find your website? You might have heard a lot about "search engine optimization" and "ranking analysis" and "algorithms". It all sounds very complex, but it really works on a simple 1 - 2 - 3 principle.

1. A search engine will show Maggie only resources (websites) it has on record. So make sure to submit your site to the key search engines and directories. You do not need to hire somebody who will charge you big dollars to do this. Nor should you fall for any of the auto-submit software or services. This should be done by hand, and anybody can do it. You can do it yourself.

2. The search engine will rank highest those websites it feels are most "important". This means you have to show that your website is most important. There are a few simple things you can do. First, make sure you have content. Text content equals importance on the Internet. Links, both coming in and going out, are key. Connectivity equals importance on the Internet. Get listed in the major directories (DMOZ.com, Yahoo.com, Zeal.com, JoeAnt.com, etc.), as this also is a measure of importance.

3. The search engine will show Maggie the most "relevant" high-ranking resources. Google might rank http://TheHappyGuy.com relatively very high, but it is totally irrelevant to a search for bread baking. How does a search engine know which websites are most relevant for Maggie's search? By the number of times "bread baking" shows up in text on your web page. By the variety of ways it shows up on your page. By number web pages you link to and that link to you with the words "bread baking" included.

Are you ready to roll? Possibly. Some of this you can easily do yourself. But there are three places that are worth spending money to help all the Maggies out there find your website and your book.

The first is choosing the right keywords. It might look simple, but "bread baking" might not even be the best keyword phrase to focus on. It might be "easy bread baking" or "home bread baking". The most searched terms might not be the best, nor the term with the least competition.

The second is to prepare a link strategy. The "link exchange" pages that are getting more popular each day are also becoming less effective each day. Here are just a few of the linking factors that will affect whether Maggie discovers your book:

• The total number of incoming and outgoing links
  
• The importance of the sites you link to and from
  
• The relevancy of the sites you link to and from
  
• Which pages on their sites and on yours are being linked
  
• What you include in the incoming and outgoing links
  
• Where on the page the links are placed
  
• How many links are on those pages
  
• How many pages are linked to or have outgoing links
  
• The ratio of links to content on the pages involved
  

You can implement the strategy yourself, but it is worth hiring somebody to put it together for you. Ask the person what factors she would consider when building a strategy for you. If she does not mention several of the above, your money is better spent elsewhere.

The third place to invest is to have somebody knowledgeable review your html code. Chances are that you have missed numerous opportunities to let the search engines know your website is relevant, and possibly some opportunities to show it is important.

For more free seo-related articles for reprint, please see our article directory.

Permission is granted to republish this article on your website on condition that you include the following byline with all hyperlinks intact:

David Leonhardt is an effective, professional seo consultant and a website marketing consultant. For a free quote, call 613-448-3931, or send us an email.

Labels: Informasi, Teknologi, Tips

By David Leonhardt

From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page. You can see this in action at the link to the home page on this web site monitoring page

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Not anchor text. Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, "Gumbo Pudding Pop" occasionally, "Get gumbo pudding pops" as well, "Gumbo-flavored pudding pops" some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It's called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map?

There you have it: 10 of the 52 Top SEO Tips, a free tip sheet that comes with Don't Get Banned By the Search Engines:

There is a lot more to search engine optimization, and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings.

For more free seo-related articles for reprint, please see our article directory.

(not mine, just take it from internet)

Labels: Informasi, Teknologi, Tips

The iPhone allows conferencing, call holding, call merging, caller ID, and integration with other cellular network features and iPhone functions. For example, a playing song fades out when the user receives a call. Once the call is ended the music fades back in. Voice dialing is not supported by the iPhone.

The iPhone includes a Visual Voicemail feature allowing users to view a list of current voicemail messages on-screen without having to call into their voicemail. Unlike most other systems, messages can be listened to and deleted in a non-chronological order by choosing any message from an on-screen list. AT&T, O2, T-Mobile and Orange modified their voicemail infrastructure to accommodate this new feature designed by Apple. A lawsuit has been filed against Apple and AT&T by a company called Klausner Technologies claiming the iPhone's Visual Voicemail feature infringes two patents.

A ringtone feature was introduced in the United States on September 5, 2007, but is not yet available in all countries where the iPhone has been released. This feature allows users to create custom ringtones from their purchased iTunes music for an additional fee, the same price of a song. The ringtones can be from 3 to 30 seconds in length of any part of a song, can include fading in and out, can pause from half a second to five seconds when looped, and never expire. All customizing can be done in iTunes, and the synced ringtones can also be used for alarms on the iPhone. Custom ringtones can also be created using Apple's GarageBand software 4.1.1 or later (available only on Mac OS X) and third-party tools.

Apple has released a video explaining many of iPhone's features through a series of demonstrations.

Labels: Berita, Teknologi

Sebuah syarikat yang menerajui pembekal penyelesaian pengurusan data inovatif, NetApp mengumumkan komitmennya menjadi rakan kongsi Program VIP dengan peluang perkhidmatan tambahan sebagai Program Rakan Kongsi Perkhidmatan Profesional Berdaftar.

Program berkenaan menggalakkan rakan kongsi menjual dan memberikan jenama sendiri untuk perkhidmatan diberikan bagi penyelesaian data yang menggunakan amalan baik NetApp, peralatan dan metodologi, latihan intensif dan bantuan sokongan.

Pengarah Urusan Netapp Asean, Suresh Nair berkata, Program Rakan Kongsi Perkhidmatan Profesional Berdaftar memperkukuhkan peranan rakan kongsi sebagai penasihat dipercayai pelanggan dengan menyediakan penyelesaian lengkap bagi menyediakan nilai maksimum bagi pusat data enterpris.

“Program berkenaan direka khusus dengan rakan kongsi tertentu bagi ,” katanya semasa sesi taklimat dengan wartawan di Kuala Lumpur, baru-baru ini.

Rakan yang memenuhi keperluan boleh menjalankan aktiviti seperti

lMenjual dan menghantar perkhidmatan profesional dengan penjualan teknologi NetApp.

lMenjadi pakar dalam satu atau lebih bidang penyelesaian NetApp bagi kepakaran pemasaran

lMendapatkan akses bagi latihan hands-on komprehensif dan penyampaian kaedah perkhidmatan dan amalan baik.

lMenawarkan perkhidmatan tambah nilai yang memperkukuhkan hubungan pelanggan dan meningkatkan peluang keuntungan.

Program berkenaan menggalakkan rakan kongsi menawarkan perkhidmatan tambah nilai bukan hanya untuk memperkukuhkan hubungan dengan pelanggan tetapi membantu menaiktaraf pusat data bagi meningkatkan perniagaan.

Rakan kongsi mengawal hubungan dengan pelanggan semasa memberikan perkhidmatan tambah nilai menggunakan produk dan penyelesaian NetApp.

Rakan kongsi yang mahu berjaya dalam status Rakan Perkhidmatan Profesional Berdaftar boleh mengambil bahagian dalam satu atau lebih bidang penyelesaian yang dipilih.

Setiap penyelesaian mempunyai latihan yang tersendiri bagi membantu pasukan teknikalnya berjaya.

Sebagai sebahagian program, rakan kongsi yang mengambil bahagian menerima akses keselamatan ke peralatan perkhidmatan dan metodologi yang digunakan oleh pasukan perkhidmatan profesional NetApp Global Services.

Selain itu, program berkenaan menawarkan akses kepada aplikasi NetApp Automated Storage Provisioning Engine.

Ini boleh mengurangkan beban tugas dan mengurangkan julat kesilapan menyebabkan pelanggan boleh menyiapkan tugas dengan lebih berkualiti dalam masa singkat.

Perkhidmatan NetApp akan mengukuhkan, mengembang dan mengoptimumkan penyelesaian yang ditawarkan.

Akhirnya rakan kongsi komuniti mahu memberikan perkhidmatan kepada pelanggan mereka yang mengembangkan penyelesaian dan pusat data produk.

Tambahan kepada Program Rakan Kongsi Perkhidmatan Profesional Berdaftar NetApp melancarkan produk baru, keupayaan dan perkhidmatan profesional visual bagi membolehkan pelanggan meningkatkan pusat data.

Bagi mendapatkan maklumat lanjut mengenai program berkenaan boleh melayari laman web http://www.netapp.com

Labels: Berita, Teknologi

Allied Telesis merupakan syarikat pembekal IP/Ethernet global untuk mengakses dengan selamat serta mempelopori industri penggunaan rangkaian IP Triple Play ke atas infrastruktur tembaga dan gentian akses.

Syarikat tersebut baru-baru ini memperkenalkan AT-9424T. 24 iaitu port terbaru dengan suis Entry-level Layer 3 Gigabait.

Dengan tawaran harga yang rendah, ia menjadikan produk tersebut begitu unggul kepada syarikat-syarikat kecil dan institusi pendidikan.

Selain menjimatkan wang , ia ditampilkan bersama ciri-ciri istimewa yang diperlukan sama ada untuk jangka masa yang pendek atau pertengahan di samping meningkatkan lagi penggunaan suis yang lebih berteknologi tinggi.

AT-9424T menggunakan banyak komponen- komponen yang sama sebagai salah satu suis yang lebih berkuasa dalam siri 9400 .

Kos pembuatannya boleh dikurangkan dengan pengeluarannya yang efisien dalam jumlah yang tinggi

AT-9424T tidak menawarkan tambahan tertentu sama ada unit bekalan kuasa yang berlebihan, slot memori atau satu susunan modul.

Bagaimanapun, ia berfungsi sebagai perisian yang sama dan pengguna alat penyambung seperti siri 9400 serta ciri-ciri utama yang lain.

Sebagai contoh, AT-9424T menghantar keutamaan lalu lintas dan Quality of Service (QoS) dan keupayaan IGMP bagi merakam suara dan video.

Dengan fungsi keselamatan yang maju, AT-9424T menawarkan pembinaan perlindungan melawan serangan Denial of Service (Dos) serta keselamatan yang lemah di setiap port.

Sesetengah organisasi memilih untuk membeli suis yang mempunyai fungsi penuh yang boleh digunakan dalam masa yang lebih lama.

Kajian oleh Allied Telesis menunjukkan bahawa kebanyakannya lebih gemar kepada produk permulaan, kelengkapan yang berharga rendah untuk mengurangkan kos pada jangka masa pendek, kemudian membeli suis fuller-featured apabila perlu.

Dengan kemudahan pembuatannya yang tersendiri, Allied Telesis dapat mencipta darjah kebolehubahan dalam proses-proses pengeluarannya.

Hasilnya adalah suis yang boleh dipercayai yang mempunyai fungsi di tahap yang betul sebagai sasaran pasarannya pada tahap harga yang kompetitif.

Timbalan Pengarah Pemasaran Produk dan Pencapaian APAC di Allied Telesis, Jason Phoon berkata, mereka percaya AT-9424T adalah suis Layer 3 Gigabait kos efektif yang terkini dengan ciri-cirinya di pasaran.

Allied Telesis AT-9424T boleh didapati daripada pengedar Allied Telesis atau penjual pada harga RM7,254.

Untuk maklumat lanjut boleh melayari laman web http:// www.alliedtelesis.sg/membeli/ locator.aspx.

Labels: Berita, Teknologi

BAGI membantu umat Islam menghafal kesemua niat dan bacaan atau doa ketika mengerjakan ibadat haji dan umrah , kini sudah ada alat mudah bawa yang dinamakan Digital Haji & Umrah.

Alat itu cukup nipis dan ringan dan lebih mudah dibawa berbanding telefon bimbit.

Saiznya kecil sahaja iaitu panjang 100 milimeter, lebar 65 milimeter dan tebal 15 milimeter dan menggunakan tiga bateri bersaiz ‘AAA.’

Peralatan itu mudah berfungsi sebagaimana kita menggunakan pemain MP3. Ia juga boleh digantung di leher ketika kita sedang menunaikan haji atau umrah.

Kita cuma perlu menekan butang tertentu di alat itu untuk mendengar bacaan yang dikehendaki.

Gajet Digital Haji & Umrah ini diedar oleh VeeCan Trading Sdn. Bhd., No. 19-1, Jalan Puteri 4/1, Bandar Puteri, Puchong, Selangor.

Pengarah Pemasaran dan Jualan VeeCan Trading, Zambri Zainoan berkata, pengguna Digital Haji & Umrah itu boleh mendengar bacaan yang disediakan menggunakan fon telinga.

Menurut beliau, alat itu dilengkapi lafaz niat dan pelbagai doa sepanjang menunaikan kedua-dua ibadat berkenaan.

Contohnyam, kata beliau, jika hendak mengetahui lafaz niat menaiki kenderaan ke Mekah untuk menunaikan ibadah haji atau umrah, pengguna hanya perlu menekan butang bergambar kenderaan bagi mendengar bacaan berkenaan.

Satu lagi contoh, katanya, apabila seseorang itu mahu mengerjakan tawaf atau sai, alat berkenaan dilengkapi doa bagi setiap bilangan tawaf dan sai.

Bacaan

Bacaan juga disusun mengikut bilangan tawaf seperti untuk mengetahui doa semasa tawaf pertama, pengguna perlu menekan nombor satu di alat ini untuk mendengar bacaan tersebut dan begitulah seterusnya.

Bagi mendengar doa semasa sai pula menurutnya, pengguna juga perlu menekan nombor di alat ini sebagaimana untuk mengetahui doa semasa tawaf.

Selain itu, pengguna juga disediakan pelbagai doa dan bacaan semasa menunaikan ibadat itu.
“Gajet Haji & Umrah ini sesuai dijadikan alat bantuan belajar terutama bagi mereka yang mahu menunaikan kedua-dua ibadat itu,” katanya.

Selain daripada mempelajari daripada guru-guru, pendengaran bacaan doa yang berulang-ulang ini akan memudahkan sesiapa sahaja.

Keterangan lanjut mengenai Digital Haji & Umrah yang berharga RM98 itu boleh diperoleh menerusi talian pengguna VeeCan iaitu 03-80601090.

GAJET ini menggunakan bahasa Indonesia sebagai bahasa pengantar.

Labels: Berita, Teknologi